customer testimonial: the hercules trophy international

Hercules Trophy is a Belgian company that organizes the finest business sports event in the world. Based on the 12 Labors of Hercules, employees, customers and suppliers compete in a smooth, unique, safe and fun atmosphere in order to enhance their teamwork drastically.

Wish list

Maximizing customer satisfaction is crucial to realize further growth of the Hercules Trophy. One of the means to increase customer satisfaction is looking for new ways to create a one-to-one virtual relationship with their customers. More content personalization, depending on the person who logs in, is be one of the features Hercules Trophy needed to achieve that goal.

Importance

To get events like these organized, Hercules Trophy has to rely heavily on its technological back end. The back office has to organize an event for 600 participants a day, in different countries, managing all communication and administration on line. Hercules Trophy had to have an entire back office able to manage the incoming and outgoing communication towards the customers and participants in Belgium, Spain, Dubaï, etc. The backend had to cope with large network traffic and convergence with other applications, from CRM to mobility and SMS applications on an international scale.

How

ict4me provided an infrastructure of HP. Several servers were installed and implemented with local and administrative desktops and laptops for the Hercules Trophy employees with a maximum level of mobility. SharePoint was installed to ensure the management of all customer related information and to have a single point of information for the international offices of Hercules Trophy. ict4me designed and implemented a unique SMS service that serves both as an information center and as a score board portal on the event itself. Participants can track their progress and request information via SMS and push Twitter messages and images towards the score board via SMS.

Conclusion

Relying heavily on the solid ict4me infrastructure Hercules Trophy is able to manage this unique event in an effective and interactive way demonstrating a one of a kind virtual relationship before, during and after the events.